Report No. D02/2015 Developing the Public Engagement Strategy for the Guangdong CCUS Demonstration Program 发展公众参与低碳项目的策略 09/2015 Peta Ashworth, Jessica Morton, Yamin Lin 林亚茗, Si Cao 曹斯, Xi Liang 梁希 Acknowledgements 致谢 This report Developing the Public Engagement Strategy for the Guangdong CCUS Demonstration Program was made possible through funding from the Global CCS Institute, in the interest of broadening the discussion on CCS as a key climate change mitigation option. The authors would like to acknowledge the strategic advice and input from Qianguo Lin from the Global CCS Institute and Dr David Reiner from the Judge Business School, Cambridge University. We would also like to acknowledge the contributions of those who attended the media communication workshop at the School of Journalism and Communication, Jinan University on December 2014. 本报告得以完成要感谢全球碳捕集与封存研究院基于拓展关于碳捕集与封存这 一关键性气候变化缓解措施的讨论的目的提供的资助。 本报告的作者希望感谢全球碳捕集与封存研究院的林千果教授和剑桥大学贾吉 商学院的 David Reiner 博士对报告提出的战略性建议以及投入。我们还要特别 感谢那些在 2014 年 12 月参加我们在暨南大学新闻与传播学院举办的媒体沟通 会议的嘉宾做出的贡献。 The UK-China (Guangdong) CCUS Centre is a part of a not-for-profit institute, Guangdong Southern CCUS Centre registered in Guangdong, China. 中英（广东）CCUS 中心是由一家非牟利机构广东南方 CCUS 中心管理，在中国广东省注册成立。 Table of Contents Introduction ..........................................................................................................5 The role of the media in influencing public opinion of CCS/ CCUS in highly populated areas in China .....................................................................................7 Background ................................................................................................................................................................... 7 The Guangdong CCUS Demonstration Programme ...................................................................................................... 8 Developing the Public Engagement Strategy for the CRP Power Project ...................................................................... 8 Key Findings of the Baseline Survey ............................................................................................................................. 9 The role of media in CCS public communication in China ........................................................................................... 10 The role of the Internet and social media in China....................................................................................................... 11 Information Transparency ............................................................................................................................................ 12 Building Trust ............................................................................................................................................................... 12 Concluding Remarks ................................................................................................................................................... 14 Application of the Global CCS Institute’s Communication and Engagement Toolkit in the Chinese Context ..........................................................................21 Background ................................................................................................................................................................. 21 Gathering social data ................................................................................................................................................... 22 Baseline survey ........................................................................................................................................................... 22 Forming an Independent Steering Committee Group (ISCG) ...................................................................................... 23 Citizen Task Force ....................................................................................................................................................... 23 Establishing a Community Liaison Officer (CLO) ......................................................................................................... 24 Stakeholder identification and analysis ........................................................................................................................ 24 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis ...............................................................